So, recently YouTube advertised that it will now begin running ads on any content creators videos that it chooses, without paying any royalties. As of November 18th, their newest terms and conditions update stated that YouTube has the right to monetize any content uploaded to its platform. That being said, they will begin inserting Ads on videos that belong to creators that are NOT members of the YouTube Partner Program where the members are allowed to share in the revenue made from the ads run on any of their videos posted on YouTube.
Here’s what that all means….Although YouTube grossed over $5.04 billion dollars in revenue this year and is expected to likely increase revenues and margins by 2021, they have decided to make this monumental move that will likely make many new YouTube content creators very unhappy.
Yes! Us new unseasoned YouTubers with less than 1000 subscribers and less than 4000 valid public watch hours will not be paid for the Ads that YouTube posts underneath our videos.
I realize that this change sounds harsh, however, YouTube is a business and as such, businesses are created to serve a need and provide a service. Regardless of their mission the business ultimately is driven toward monetary gain.
I, myself are new to YouTube content creation but are not deterred in anyway regarding these new developments. The way I see it, this could be very bad for YouTube or it could force us new content creators to roll up our sleeves and usher in a new Golden Age of YouTube. It all depends on how you see it, perspective is everything.
Thanks for reading – Tyra McEwen